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Appreciation in Practice

Stacey Bal Carlton, EMC -
Global influence has gained significant momentum as we become a well-traveled and internet-dependent society. With just a few clicks or a well-crafted voice prompt,...
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Works of Art

Donald Yim, AIFD, CFD, PFCI -
Floral design is an art that captivates the senses, and for those who truly believe in its power, it goes beyond simply arranging flowers....
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Align with Your Goals

Sandy Schroeck, AIFD, CFD, PFCI -
In today’s floral industry, staying up-to-date with the latest design trends is crucial for professionals. Social media platforms offer an excellent avenue to discover...
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Do Your Homework

Sharon McGukin, AIFD, AAF, PFCI -
Every event designer knows that time is money when creating a special event. Last-minute labor can be draining to a budget. Delivery, installation, and...
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Plant Popularity

Sandy Schroeck, AIFD, CFD, PFCI -
As we see the demand for plants from our customers continue to thrive, the need for care information grows along with it. The urban...
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The combined experience and knowledge of the industry lies in the hands of our floral community. Floriology Magazine is the stage for communication, and strengthens the floral community with ideas on design, operations and marketing.

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