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Holiday Trends

Good Tidings

Floriology -
As the holiday season unfolds, consumer behavior shapes the way the world celebrates and experiences the time of year. Everyone has a vision of...
Features

Winter Solstice

Stacey Bal Carlton, EMC -
As winter settles in, many parts of the world transform into a serene canvas with the reduction of greens and the rise of cool...
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Features

Balancing Act

Andrew Stinson AIFD, CFD, PFCI -
The holidays are a very busy time for everyone—especially florists! In my career, I have traveled and designed for many different people in a variety of places across the country. Balancing...
Features

Increase Curb Appeal

Student Series -
This issue’s Student Spotlight was submitted by Andrew Stinson AIFD, CFD, member of the NAPCO design team. https://vimeo.com/869194312?share=copy I’ve had the joy and pleasure of being...
Features

A Key That Unlocks Many Doors

Renato Sogueco, AAF, PFCI -
Any freelance floral designer who’s familiar with the current marketplace and its customers understands one size doesn’t fit all. Customers range from wide-eyed teenagers...
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The combined experience and knowledge of the industry lies in the hands of our floral community. Floriology Magazine is the stage for communication, and strengthens the floral community with ideas on design, operations and marketing.

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