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Trend Watch

Sharon McGukin, AIFD, AAF, PFCI -
Trend-watching flower fashionistas are unleashing their creativity in 2024 by using big flowers, bright blooms, and a flourish of foliage. Bold is beautiful this...
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Learning from Others

Sandy Schroeck, AIFD, PFCI -
https://vimeo.com/886909636?share=copy The 2023 Interflora World Cup, held in Manchester, England, offered a captivating insight into international floral techniques. I was delighted to be able to...
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World Cup Calling

Sandy Schroeck, AIFD, PFCI -
https://vimeo.com/869269123?share=copy Attending the Interflora World Cup competition in Manchester, United Kingdom, was a once-in-a-lifetime experience. It was surreal to be in the same room as...
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More Bang for Your Buck

Donald Yim, AIFD, CFD, PFCI -
Floral arrangements can add a touch of elegance and beauty to any setting, be it a coffee table at home or a centerpiece for...
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Self-Care Craze

Sharon McGukin, AIFD, AAF, PFCI -
Self-care is often defined as the practice of actively nurturing one’s own wellbeing, health, and happiness. Self-care isn’t a “me-first” attitude; it’s a way...
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The combined experience and knowledge of the industry lies in the hands of our floral community. Floriology Magazine is the stage for communication, and strengthens the floral community with ideas on design, operations and marketing.

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