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Digital Marketing

Digital Marketing

Back in the Conversation

Renato Sogueco, AAF, PFCI -
The world of online gifting for floral retailers has undergone a significant shift, especially around key holidays like Thanksgiving and the winter season. Flowers, which were once a...
Digital Marketing

The 2024 Guide to Digital Marketing for Florists

Renato Sogueco, AAF, PFCI -
In the ever-evolving landscape of digital marketing, staying ahead of the curve is crucial for retail florists to thrive. As of June 2024, we...
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Digital Marketing

Build Brand and Customer Base

Renato Sogueco, AAF, PFCI -
Social media and paid advertising—print and electronic—are reliable channels to introduce your business to the community and build brand. We recommend you consider another...
Digital Marketing

Greeting Cards

Renato Sogueco, AAF, PFCI -
Who doesn’t like receiving a greeting card? In this hyper-digital age, it’s quite the irony greeting cards are popular (and continue to grow in...
Digital Marketing

Choose Wisely

Robin McLaughlin -
Since entering the floral industry, my perspective on marketing has transformed significantly. When I started with floriology two years ago, I was a total...
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The combined experience and knowledge of the industry lies in the hands of our floral community. Floriology Magazine is the stage for communication, and strengthens the floral community with ideas on design, operations and marketing.

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