Since entering the floral industry, my perspective on marketing has transformed significantly. When I started with floriology two years ago, I was a total novice; I followed a bunch of florists on social media and began to understand the nuances of the industry. Although I’m a newcomer to flowers, I’ve been in the editorial and marketing business for over 10 years, giving me a unique perspective from editorial, marketing, floral, and consumer angles. With my professional and personal experience with flowers in mind, I’m grateful to share some of the key things I look . . .
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