HomePast IssuesNovember-December 2023

November-December 2023

From the President

Making Resolutions

Dinesh Popat - January 3, 2024

The end of 2023 has officially arrived. Through this reflective time, it’s important to acknowledge the challenges that have marked the year and emphasize...

Perennial Award

Celebrating Excellence

Robin McLaughlin - December 21, 2023

There are luminaries whose contributions have shaped the landscape of the floral industry, but few have laid the bedrock for future advancements. Fueled by an unmatched passion and...

Holiday Trends

Good Tidings

Floriology - December 21, 2023

As the holiday season unfolds, consumer behavior shapes the way the world celebrates and experiences the time of year. Everyone has a vision of...

Digital Marketing

Choose Wisely

Robin McLaughlin - December 21, 2023

Since entering the floral industry, my perspective on marketing has transformed significantly. When I started with floriology two years ago, I was a total...

Trendspotting

Peach Perfect

Jackie Lacey, AAF, AIFD, CFD, PFCI - December 21, 2023

Why do we care what the Color of the Year is? And what is Pantone? Pantone is a company that developed a color-matching organization tool that provides a color...

Features

Winter Solstice

Stacey Bal Carlton, EMC - December 21, 2023

As winter settles in, many parts of the world transform into a serene canvas with the reduction of greens and the rise of cool...

Learn

Christmastime Is Here

Donald Yim, AIFD, CFD, PFCI - December 21, 2023

Christmastime is filled with joy across the world, but the way it's observed varies from country to country. While the United States has its...

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Promote

Bring Them Back

Jackie Lacey, AAF, AIFD, CFD, PFCI - December 21, 2023

Getting the consumer to visit your retail flower shop has always been a challenge, especially since we’ve made it so easy to make those...

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Features

Balancing Act

Andrew Stinson AIFD, CFD, PFCI - December 21, 2023

The holidays are a very busy time for everyone—especially florists! In my career, I have traveled and designed for many different people in a variety of places across the country. Balancing...

Learning from Others

Sandy Schroeck, AIFD, CFD, PFCI - December 21, 2023

https://vimeo.com/886909636?share=copy The 2023 Interflora World Cup, held in Manchester, England, offered a captivating insight into international floral techniques. I was delighted to be able to...