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Past Issues

From the President

Blooming Opportunities

Dinesh Popat - May 9, 2024

As we head into the bustling season of spring, let’s emphasize the importance of strategic preparation, especially with Mother’s Day just around the corner. Prep...

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Digital Marketing

Build Brand and Customer Base

Renato Sogueco, AAF, PFCI - May 9, 2024

Social media and paid advertising—print and electronic—are reliable channels to introduce your business to the community and build brand. We recommend you consider another...

Teach

Strong Presence

Renato Sogueco, AAF, PFCI - May 9, 2024

Given the age of your prom and wedding clients, using social media to reach this audience is an absolute must. It's about more than...

Trendspotting

Wedding Wonders

Robin McLaughlin - May 9, 2024

Since starting my journey with Floriology, I have written multiple articles about consumer preferences in the floral industry, serving as both an editor of this publication and your target...

On the Edge

Well Attended

Alejandro Figueira Fernandes AIFD, CFD, PFCI - May 9, 2024

Ready to up your event design game? The Florida State Florist Association, themed “Reflections,” is scheduled from June 7-9, 2024. This year’s convention will...

Learn

Blossoming Trends

Michael Gaddie AIFD, CFD, KMF - May 9, 2024

As we navigate through the ever-changing landscape of wedding planning, the selection of florals emerges as a pivotal element that sets the tone for...

From Bouquets to Ballrooms

Angelyn Tipton, AIFD, CFD, GMF - May 9, 2024

In the competitive floral industry, finding new ways to stand out is crucial for success. One lucrative niche is providing flowers for proms and...

Learn

Promising Promotion

Andrew Stinson AIFD, CFD, PFCI - May 9, 2024

Promoting floral trends for a retail florist requires a strategic approach that leverages marketing tactics, customer engagement, and industry knowledge to attract clients seeking...

From the President