Current Issue

January / February 2024 Articles

From the President

Boost Your Business

Dinesh Popat - February 29, 2024

The New Year brings with it a sense of renewal and boundless opportunities for growth and positive change. In the spirit of continuous learning...

Industry Info

Community Connection

Robin McLaughlin - February 28, 2024

For many young people across the United States, floristry isn’t a career option simply because they’re unaware of the opportunity or live in a...

Trend Watch

Sharon McGukin, AIFD, AAF, PFCI - February 28, 2024

Trend-watching flower fashionistas are unleashing their creativity in 2024 by using big flowers, bright blooms, and a flourish of foliage. Bold is beautiful this...

Teach

Tantalizing Tillandsia

Robin McLaughlin - February 28, 2024

Air plants, scientifically known as tillandsia, have become popular with plant enthusiasts for their unique charm and minimal care requirements, making them perfect for...

Features

Green Wave

Renato Sogueco, AAF, PFCI - February 28, 2024

Staying relevant among today’s consumers—ahem, Millennials and younger—means adapting to the ever-changing tastes of these demographics. Among these evolving preferences, one trend stands out:...

Digital Marketing

Greeting Cards

Renato Sogueco, AAF, PFCI - February 28, 2024

Who doesn’t like receiving a greeting card? In this hyper-digital age, it’s quite the irony greeting cards are popular (and continue to grow in...

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Learn

Going Green

Sandy Schroeck, AIFD, CFD, PFCI - February 28, 2024

Plant enthusiasts are keeping the greenery trend alive not only for its aesthetic appeal but also for its associated wellness benefits. From the rise...

Promote

Planting Possibilities

Angelyn Tipton, AIFD, CFD, GMF - February 28, 2024

In the ever-evolving world of interior and exterior design, the trends in house plant containers for 2024 are reflecting a growing emphasis on sustainability,...