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Beyond the Bouquet

Robin McLaughlin -
Florists continue to face increasing pressure to differentiate themselves in the competitive retail marketplace. Considering, vetting, and ultimately choosing different business strategies can lead...
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Festive Accents

Robin McLaughlin -
As the holiday season approaches, florists have an opportunity to bring the festivities into homes, events, and storefronts through unique floral arrangements and décor. From rustic, nature-inspired themes...
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Grow Greener

Renato Sogueco, AAF, PFCI -
As environmental awareness grows among consumers, florists face increasing pressure to adopt sustainable practices that not only reduce their environmental impact but also resonate...
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Starting From Square One

Gina Thresher -
Branding is a crucial aspect of any business and it's especially important for floral designers who want to attract the right clients. Where to...
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Promising Promotion

Andrew Stinson AIFD, CFD, PFCI -
Promoting floral trends for a retail florist requires a strategic approach that leverages marketing tactics, customer engagement, and industry knowledge to attract clients seeking...
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The combined experience and knowledge of the industry lies in the hands of our floral community. Floriology Magazine is the stage for communication, and strengthens the floral community with ideas on design, operations and marketing.

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