Why do we care what the Color of the Year is? And what is Pantone?
Pantone is a company that developed a color-matching organization tool that provides a color chip format with a corresponding number, which is used as a proprietary color space in a variety of industries to manage color from design to production. The Pantone Color Institute is a consulting service within Pantone that selects the Color of the Year, forecasts global color trends, and works with companies of all types for color in brand identity and product development . . .
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