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Playful, Personal, and Perfectly Fresh

Robin McLaughlin -
Floral designers know that a great container can be just as expressive as the blooms it holds. This season, floral containers are embracing whimsy,...
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A Season of Style

Angelyn Tipton, AIFD, CFD, GMF, PFCI -
https://vimeo.com/1128978297 The holiday season is one of the most important times for floral design. Tradition, artistry, and consumer expectations come together in unforgettable, magical ways. Staying ahead...
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Lovely Blooms

Angelyn Tipton, AIFD, CFD, GMF, PFCI -
https://vimeo.com/1128874304?share=copy&fl=sv&fe=ci Valentine’s Day has a way of sneaking up on customers. Many don’t realize it falls on February 14th every year, which often leads to last-minute orders and added stress for...
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Bringing Meadow to the Table

Angelyn Tipton, AIFD, CFD, GMF, PFCI -
https://vimeo.com/1128989289 Thanksgiving continues to be more of a food-focused holiday, with flowers often taking a back seat to the main meal. However, floral designs can still make a...
Current Issue

Keeping Blooms Beautiful

Colin Tessier -
As fall turns into winter, it’s vital for florists to adapt accordingly. The process of winterizing arrangements is as essential as it is simple; while it’s an easy...
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The combined experience and knowledge of the industry lies in the hands of our floral community. Floriology Magazine is the stage for communication, and strengthens the floral community with ideas on design, operations and marketing.

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