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Plant Popularity

Sandy Schroeck, AIFD, PFCI -
As we see the demand for plants from our customers continue to thrive, the need for care information grows along with it. The urban...
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Going International

Sandy Schroeck, AIFD, PFCI -
Representing a nation on the international stage can be a daunting task, but for the designers that compete, it’s a rewarding journey. International floral...
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Fierce Competition

Sandy Schroeck, AIFD, PFCI -
Are you ready to challenge your design techniques and skills? Challenging yourself to participate in a design competition can be invigorating and enlightening. Taking...
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Student Visionaries

Sandy Schroeck, AIFD, PFCI -
As we journey through floral design inspirations, each composition will take on a life of its own. All flowers are different sizes and shapes...
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Mentorship Method

Sharon McGukin, AIFD, AAF, PFCI -
Mentoring and coaching have become buzzwords of change within the floral industry. In decades past, many floral designers acquired their skills by working in...
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The combined experience and knowledge of the industry lies in the hands of our floral community. Floriology Magazine is the stage for communication, and strengthens the floral community with ideas on design, operations and marketing.

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