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Align with Your Goals

Sandy Schroeck, AIFD, PFCI -
In today’s floral industry, staying up-to-date with the latest design trends is crucial for professionals. Social media platforms offer an excellent avenue to discover...
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Do Your Homework

Sharon McGukin, AIFD, AAF, PFCI -
Every event designer knows that time is money when creating a special event. Last-minute labor can be draining to a budget. Delivery, installation, and...
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Plant Popularity

Sandy Schroeck, AIFD, PFCI -
As we see the demand for plants from our customers continue to thrive, the need for care information grows along with it. The urban...
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Going International

Sandy Schroeck, AIFD, PFCI -
Representing a nation on the international stage can be a daunting task, but for the designers that compete, it’s a rewarding journey. International floral...
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Fierce Competition

Sandy Schroeck, AIFD, PFCI -
Are you ready to challenge your design techniques and skills? Challenging yourself to participate in a design competition can be invigorating and enlightening. Taking...
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The combined experience and knowledge of the industry lies in the hands of our floral community. Floriology Magazine is the stage for communication, and strengthens the floral community with ideas on design, operations and marketing.

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