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Fierce Competition

Sandy Schroeck, AIFD, PFCI -
Are you ready to challenge your design techniques and skills? Challenging yourself to participate in a design competition can be invigorating and enlightening. Taking...
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Student Visionaries

Sandy Schroeck, AIFD, PFCI -
As we journey through floral design inspirations, each composition will take on a life of its own. All flowers are different sizes and shapes...
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Mentorship Method

Sharon McGukin, AIFD, AAF, PFCI -
Mentoring and coaching have become buzzwords of change within the floral industry. In decades past, many floral designers acquired their skills by working in...
00:05:26
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Social Secrets

Sandy Schroeck, AIFD, PFCI -
Inspiration is all around. Floral designers who scroll through social feeds are exposed to many different styles of design from across the globe, and...
00:01:38
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Whimsical Moments

Angelyn Tipton, AIFD, CFD, GMF, PFCI -
The rise in popularity of hanging installations for weddings and events has increased dramatically over the last few years. However, it can be difficult...
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The combined experience and knowledge of the industry lies in the hands of our floral community. Floriology Magazine is the stage for communication, and strengthens the floral community with ideas on design, operations and marketing.

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