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Designers' Corner

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Social Secrets

Sandy Schroeck, AIFD, PFCI -
Inspiration is all around. Floral designers who scroll through social feeds are exposed to many different styles of design from across the globe, and...
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Whimsical Moments

Angelyn Tipton, AIFD, CFD, GMF, PFCI -
The rise in popularity of hanging installations for weddings and events has increased dramatically over the last few years. However, it can be difficult...
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Mother Nature

Stacey Bal Carlton, EMC -
The tradition of flowers for Mother’s Day continues generation after generation. In addition to the classics, mothers want to be represented and noticed with...
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Social Scaries

Donald Yim, AIFD, CFD, PFCI -
Imagine: A floral designer works on a beautiful wedding or stunning event and wants to share their arrangements on social media—but they don’t. Has...
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Pleasing Clients

Sharon McGukin, AIFD, AAF, PFCI -
When a florist sells wedding flowers, the most important step is gaining the client’s confidence. During the first consultation, florists should focus on selling...
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The combined experience and knowledge of the industry lies in the hands of our floral community. Floriology Magazine is the stage for communication, and strengthens the floral community with ideas on design, operations and marketing.

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