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Spreading Joy Through Flowers

Christina Ignatius -
As Valentine’s Day approaches and the craziness sets in, it can be anything but peaceful for florists, wholesalers, growers, and even consumers. But aside...
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Beyond the Bouquet

Robin McLaughlin -
Florists continue to face increasing pressure to differentiate themselves in the competitive retail marketplace. Considering, vetting, and ultimately choosing different business strategies can lead...
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Festive Accents

Robin McLaughlin -
As the holiday season approaches, florists have an opportunity to bring the festivities into homes, events, and storefronts through unique floral arrangements and décor. From rustic, nature-inspired themes...
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Petals and Presents

Alexander Campbell -
As the holiday season approaches, finding the perfect gift that feels thoughtful and personal can sometimes be challenging. For those who love flowers just...
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Celebrating Life Everyday

Sharon McGukin, AIFD, AAF, PFCI -
We’ve all heard the saying, “You must learn the rules to break them.” But Pablo Picasso said it best: “Learn the rules like a pro...
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The combined experience and knowledge of the industry lies in the hands of our floral community. Floriology Magazine is the stage for communication, and strengthens the floral community with ideas on design, operations and marketing.

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