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Designers' Corner

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AI-Powered Assistance

Renato Sogueco, AAF, PFCI -
The retail flower industry, built on tradition and craftsmanship, is on the cusp of a technological revolution thanks to artificial intelligence (AI). Far from being a futuristic concept,...
Learn

Digital Tools, Real Results

Gina Thresher -
While deeply rooted in artistry and tradition, the floral industry is rapidly embracing technology to enhance efficiency, streamline processes, and elevate the customer experience....
Promote

Spice Up Your Instagram

Alexander Campbell -
If you want your Instagram to stop the scroll, look polished, and feel like you, then learning how to use CapCut is your new superpower....
Teach

Presentation With Purpose

Angelyn Tipton, AIFD, CFD, GMF, PFCI -
Creating a high-quality stock photo collection of your floral designs isn’t just for professional photographers—it’s an essential step for any florist or designer looking...
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Plan, Promote, Profit

Michael Gaddie AIFD, CFD, KMF -
As we look ahead to the holidays of 2025, there are countless opportunities to boost sales with strategic promotions. Let’s walk through each holiday...
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The combined experience and knowledge of the industry lies in the hands of our floral community. Floriology Magazine is the stage for communication, and strengthens the floral community with ideas on design, operations and marketing.

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