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Underrated Materials

Pattie Wallander -
Dried botanicals—do we love them or hate them? That’s an age-old question. Some people do, yet some don’t. I, for one, love them. Bravo...
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Grow Greener

Renato Sogueco, AAF, PFCI -
As environmental awareness grows among consumers, florists face increasing pressure to adopt sustainable practices that not only reduce their environmental impact but also resonate...
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Engage Your Audience

Alexander Campbell -
Instagram is a powerhouse for video content, designed to captivate users with visually appealing and dynamic media. To ensure your video posts attract maximum views,...
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What Customers Want

Robin McLaughlin -
Sustainability is no longer just a buzzword; it has evolved into a lifestyle that shapes consumer behavior. With growing awareness about environmental issues, consumers...
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Starting From Square One

Gina Thresher -
Branding is a crucial aspect of any business and it's especially important for floral designers who want to attract the right clients. Where to...
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The combined experience and knowledge of the industry lies in the hands of our floral community. Floriology Magazine is the stage for communication, and strengthens the floral community with ideas on design, operations and marketing.

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