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From Bouquets to Ballrooms

Angelyn Tipton, AIFD, CFD, GMF, PFCI -
In the competitive floral industry, finding new ways to stand out is crucial for success. One lucrative niche is providing flowers for proms and...
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Promising Promotion

Andrew Stinson AIFD, CFD, PFCI -
Promoting floral trends for a retail florist requires a strategic approach that leverages marketing tactics, customer engagement, and industry knowledge to attract clients seeking...
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Trend Watch

Sharon McGukin, AIFD, AAF, PFCI -
Trend-watching flower fashionistas are unleashing their creativity in 2024 by using big flowers, bright blooms, and a flourish of foliage. Bold is beautiful this...
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Tantalizing Tillandsia

Robin McLaughlin -
Air plants, scientifically known as tillandsia, have become popular with plant enthusiasts for their unique charm and minimal care requirements, making them perfect for...
00:03:26
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Going Green

Sandy Schroeck, AIFD, PFCI -
Plant enthusiasts are keeping the greenery trend alive not only for its aesthetic appeal but also for its associated wellness benefits. From the rise...
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The combined experience and knowledge of the industry lies in the hands of our floral community. Floriology Magazine is the stage for communication, and strengthens the floral community with ideas on design, operations and marketing.

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