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Promising Promotion

Andrew Stinson AIFD, CFD, PFCI -
Promoting floral trends for a retail florist requires a strategic approach that leverages marketing tactics, customer engagement, and industry knowledge to attract clients seeking...
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Trend Watch

Sharon McGukin, AIFD, AAF, PFCI -
Trend-watching flower fashionistas are unleashing their creativity in 2024 by using big flowers, bright blooms, and a flourish of foliage. Bold is beautiful this...
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Tantalizing Tillandsia

Robin McLaughlin -
Air plants, scientifically known as tillandsia, have become popular with plant enthusiasts for their unique charm and minimal care requirements, making them perfect for...
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Going Green

Sandy Schroeck, AIFD, PFCI -
Plant enthusiasts are keeping the greenery trend alive not only for its aesthetic appeal but also for its associated wellness benefits. From the rise...
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Planting Possibilities

Angelyn Tipton, AIFD, CFD, GMF, PFCI -
In the ever-evolving world of interior and exterior design, the trends in house plant containers for 2024 are reflecting a growing emphasis on sustainability,...
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The combined experience and knowledge of the industry lies in the hands of our floral community. Floriology Magazine is the stage for communication, and strengthens the floral community with ideas on design, operations and marketing.

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