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Designers' Corner

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Christmastime Is Here

Donald Yim, AIFD, CFD, PFCI -
Christmastime is filled with joy across the world, but the way it's observed varies from country to country. While the United States has its...
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Bring Them Back

Jackie Lacey, AAF, AIFD, PFCI -
Getting the consumer to visit your retail flower shop has always been a challenge, especially since we’ve made it so easy to make those...
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Learning from Others

Sandy Schroeck, AIFD, PFCI -
https://vimeo.com/886909636?share=copy The 2023 Interflora World Cup, held in Manchester, England, offered a captivating insight into international floral techniques. I was delighted to be able to...
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Stepping Stones

Angelyn Tipton, AIFD, CFD, GMF, PFCI -
Floral design education is an essential and ongoing journey, regardless of your experience level. Whether you’re just starting out or seeking to infuse creativity...
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World Cup Calling

Sandy Schroeck, AIFD, PFCI -
https://vimeo.com/869269123?share=copy Attending the Interflora World Cup competition in Manchester, United Kingdom, was a once-in-a-lifetime experience. It was surreal to be in the same room as...
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The combined experience and knowledge of the industry lies in the hands of our floral community. Floriology Magazine is the stage for communication, and strengthens the floral community with ideas on design, operations and marketing.

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