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Designers' Corner

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World Cup Calling

Sandy Schroeck, AIFD, PFCI -
https://vimeo.com/869269123?share=copy Attending the Interflora World Cup competition in Manchester, United Kingdom, was a once-in-a-lifetime experience. It was surreal to be in the same room as...
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Appreciation in Practice

Stacey Bal Carlton, EMC -
Global influence has gained significant momentum as we become a well-traveled and internet-dependent society. With just a few clicks or a well-crafted voice prompt,...
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Nurturing Your Floral Identity

Donald Yim, AIFD, CFD, PFCI -
https://vimeo.com/869211317?share=copy The floral industry is a tapestry woven with creative designers who bring beauty and joy to life through their work. However, for many florists,...
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Know Your History

Sharon McGukin, AIFD, AAF, PFCI -
International and Western design offer unique perspectives for arranging flowers. Showing a mix of characteristics and cultural influences, Western design has evolved over time...
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Forever Learning

Angelyn Tipton, AIFD, CFD, GMF, PFCI -
As with anything in life, desiring to accomplish something is the first step. Floral design is no different. Perhaps you have always loved flowers,...
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The combined experience and knowledge of the industry lies in the hands of our floral community. Floriology Magazine is the stage for communication, and strengthens the floral community with ideas on design, operations and marketing.

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