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Designers' Corner

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Match the Pace of Change

Sharon McGukin, AIFD, AAF, PFCI -
Everyone is talking about how the pandemic has changed business. How can your business connect with those changes in a positive way? As society changes,...
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Works of Art

Donald Yim, AIFD, CFD, PFCI -
Floral design is an art that captivates the senses, and for those who truly believe in its power, it goes beyond simply arranging flowers....
00:01:00
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Show and Tell

Stacey Bal Carlton, EMC -
Creating captivating instructional content for interested readers with a clear and concise step-by-step order is in your future! Be transparent, succinct, delightful, and helpful....
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Align with Your Goals

Sandy Schroeck, AIFD, PFCI -
In today’s floral industry, staying up-to-date with the latest design trends is crucial for professionals. Social media platforms offer an excellent avenue to discover...
00:16:18
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Scouring the Internet

Renato Sogueco, AAF, PFCI -
What inspires us as floral artists? Where do we look for new ideas? Do you see a tree, a limb, or an image of...
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The combined experience and knowledge of the industry lies in the hands of our floral community. Floriology Magazine is the stage for communication, and strengthens the floral community with ideas on design, operations and marketing.

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