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Spice Up Your Instagram

Alexander Campbell -
If you want your Instagram to stop the scroll, look polished, and feel like you, then learning how to use CapCut is your new superpower....
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Plan, Promote, Profit

Michael Gaddie AIFD, CFD, KMF -
As we look ahead to the holidays of 2025, there are countless opportunities to boost sales with strategic promotions. Let’s walk through each holiday...
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Beyond the Bouquet

Robin McLaughlin -
Florists continue to face increasing pressure to differentiate themselves in the competitive retail marketplace. Considering, vetting, and ultimately choosing different business strategies can lead...
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Festive Accents

Robin McLaughlin -
As the holiday season approaches, florists have an opportunity to bring the festivities into homes, events, and storefronts through unique floral arrangements and décor. From rustic, nature-inspired themes...
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Grow Greener

Renato Sogueco, AAF, PFCI -
As environmental awareness grows among consumers, florists face increasing pressure to adopt sustainable practices that not only reduce their environmental impact but also resonate...
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The combined experience and knowledge of the industry lies in the hands of our floral community. Floriology Magazine is the stage for communication, and strengthens the floral community with ideas on design, operations and marketing.

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