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Celebrating Life Everyday

Sharon McGukin, AIFD, AAF, PFCI -
We’ve all heard the saying, “You must learn the rules to break them.” But Pablo Picasso said it best: “Learn the rules like a pro...
00:02:19
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Bloom Your Brand

Stacey Bal Carlton, EMC -
In the world of floral design where creativity, innovation, and beauty intertwine, video content is a powerful tool to showcase your work and connect with...
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From Bouquets to Ballrooms

Angelyn Tipton, AIFD, CFD, GMF, PFCI -
In the competitive floral industry, finding new ways to stand out is crucial for success. One lucrative niche is providing flowers for proms and...
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Trend Watch

Sharon McGukin, AIFD, AAF, PFCI -
Trend-watching flower fashionistas are unleashing their creativity in 2024 by using big flowers, bright blooms, and a flourish of foliage. Bold is beautiful this...
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Learning from Others

Sandy Schroeck, AIFD, PFCI -
https://vimeo.com/886909636?share=copy The 2023 Interflora World Cup, held in Manchester, England, offered a captivating insight into international floral techniques. I was delighted to be able to...
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The combined experience and knowledge of the industry lies in the hands of our floral community. Floriology Magazine is the stage for communication, and strengthens the floral community with ideas on design, operations and marketing.

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