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Catch Their Eyes

Donald Yim, AIFD, CFD, PFCI -
We all know that flower care and handling tips are not exciting, but I’m going to do my best to change that! If you...
Designers' Corner

The Power of Video

Stacey Bal Carlton, EMC -
In 2022, video demand is on the rise. Videos support awareness, traffic, branding, conversions, community expansion, opportunities, and retention. Video should be an integral...
00:02:31
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Pleasing Clients

Sharon McGukin, AIFD, AAF, PFCI -
When a florist sells wedding flowers, the most important step is gaining the client’s confidence. During the first consultation, florists should focus on selling...
00:08:39
Designers' Corner

Low Cost, High Value

Donald Yim, AIFD, CFD, PFCI -
Social media is a great way to reach current and future clients. After photography, video is a natural step to sharing tips, designs, and creativity....
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The combined experience and knowledge of the industry lies in the hands of our floral community. Floriology Magazine is the stage for communication, and strengthens the floral community with ideas on design, operations and marketing.

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