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Learning to Bloom

Sharon McGukin, AIFD, AAF, PFCI -
hallenging, and even overwhelming. Each day requires hard work, quick decisions, and ample education. Since you can’t fast-forward your learning curve, here are eight...
00:05:49
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Freelance Fortune

Angelyn Tipton, AIFD, CFD, GMF, PFCI -
Being a freelance designer has unique challenges. As freelancers, not only must we navigate through what bookings to take, what days we want to...
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Catch Their Eyes

Donald Yim, AIFD, CFD, PFCI -
We all know that flower care and handling tips are not exciting, but I’m going to do my best to change that! If you...
Designers' Corner

The Power of Video

Stacey Bal Carlton, EMC -
In 2022, video demand is on the rise. Videos support awareness, traffic, branding, conversions, community expansion, opportunities, and retention. Video should be an integral...
00:02:31
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Pleasing Clients

Sharon McGukin, AIFD, AAF, PFCI -
When a florist sells wedding flowers, the most important step is gaining the client’s confidence. During the first consultation, florists should focus on selling...
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