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00:13:25
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Personalized Style

Sandy Schroeck, AIFD, PFCI -
This year, engaged couples planning their weddings are opting for a more natural and organic approach with a focus on sustainability. Traditional white weddings...
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Garden Variety

Stacey Bal Carlton, EMC -
Indoor bulb gardens are the perfect way to warm the gray as your customers count the days until spring. Using a variety of base...
00:03:33
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Humble Beginnings

Donald Yim, AIFD, CFD, PFCI -
Everyone is a beginner at some point; mine happened to be long ago—34 years! Teaching a new, basic florist class brings us back to those...
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Culture Meets Creativity

Sharon McGukin, AIFD, AAF, PFCI -
Do your floral batteries ever need a recharge? Are you in search of new design ideas? Are you looking for floral trends new to...
00:00:54
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Eco-Floristry

Stacey Bal Carlton, EMC -
The collective impact of our industry’s actions is becoming increasingly unsustainable, and it’s time to explore opportunities to create positive change. While there is...
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The combined experience and knowledge of the industry lies in the hands of our floral community. Floriology Magazine is the stage for communication, and strengthens the floral community with ideas on design, operations and marketing.

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