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Digital Marketing

Digital Marketing

All About Transparency

Robin McLaughlin -
As consumer expectations around speed, transparency, and convenience continue to rise, florists are rethinking one of their most essential operations: delivery. Today’s customers want...
Digital Marketing

More Than Taking Pretty Pictures

Renato Sogueco, AAF, PFCI -
Florists live to create beauty. Whether in the cascading bouquet carried down the aisle by a radiant bride, the solemn grace of a sympathy...
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Digital Marketing

Boosting Flower Sales With Instagram

Alexander Campbell -
If you’re in the floristry business, you already know that certain holidays and events bring in big sales opportunities. But are you making the...
Digital Marketing

Back in the Conversation

Renato Sogueco, AAF, PFCI -
The world of online gifting for floral retailers has undergone a significant shift, especially around key holidays like Thanksgiving and the winter season. Flowers, which were once a...
Digital Marketing

The 2024 Guide to Digital Marketing for Florists

Renato Sogueco, AAF, PFCI -
In the ever-evolving landscape of digital marketing, staying ahead of the curve is crucial for retail florists to thrive. As of June 2024, we...
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The combined experience and knowledge of the industry lies in the hands of our floral community. Floriology Magazine is the stage for communication, and strengthens the floral community with ideas on design, operations and marketing.

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