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On the Edge

November-December 2024

Embracing the Season

Angelyn Tipton, AIFD, CFD, GMF, PFCI -
As the seasons change, so do the trends that inspire our designs. This year, the marketplace is celebrating a delightful blend of nostalgic favorites...
On the Edge

Naturally Wild

Gina Thresher -
In a world that often strives for perfection, we’re constantly bombarded with other people’s seemingly flawless, curated highlight reels on social media. There’s a...
On the Edge

Core Technologies

Renato Sogueco, AAF, PFCI -
In an industry traditionally rooted in artistry and human touch, embracing artificial intelligence (AI) can seem counterintuitive. But with such a transformative tool, floral...
On the Edge

Well Attended

Alejandro Figueira Fernandes AIFD, CFD, PFCI -
Ready to up your event design game? The Florida State Florist Association, themed “Reflections,” is scheduled from June 7-9, 2024. This year’s convention will...
On the Edge

Bold and Bright

Angelyn Tipton, AIFD, CFD, GMF, PFCI -
I had the amazing opportunity to watch the Design Challenge International in Jacksonville, Florida. Before the competition, entries from 12 countries were submitted, and...
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The combined experience and knowledge of the industry lies in the hands of our floral community. Floriology Magazine is the stage for communication, and strengthens the floral community with ideas on design, operations and marketing.

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