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Increase Curb Appeal

Andrew Stinson AIFD, CFD, PFCI -
This issue’s Student Spotlight was submitted by Andrew Stinson AIFD, CFD, member of the NAPCO design team. https://vimeo.com/869194312?share=copy I’ve had the joy and pleasure of being...
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A Key That Unlocks Many Doors

Renato Sogueco, AAF, PFCI -
Any freelance floral designer who’s familiar with the current marketplace and its customers understands one size doesn’t fit all. Customers range from wide-eyed teenagers...
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Thinking Outside the Box

Michael D. Smith AIFD, CFD, FDI, FSMD -
This issue’s Student Spotlight was submitted by Michael D. Smith AIFD, CFD, FDI, FSMD, owner of Artistic Designs Unlimited Inc. in Marianna, Florida. As someone...
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Floral Education in Today’s Market

Amy Neugebauer -
By Amy Neugebauer It was March 2020. The pandemic was nationwide. The government mandated that businesses shut down and schools be closed. People wore masks...
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Tailored Preferences

Andrew Stinson AIFD, CFD, PFCI -
By Andrew Stinson AIFD, CFD As a florist, incorporating personal items into wedding designs can be a great way to add a unique and personalized...
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The combined experience and knowledge of the industry lies in the hands of our floral community. Floriology Magazine is the stage for communication, and strengthens the floral community with ideas on design, operations and marketing.

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