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Industry Info

Industry Info

On the Horizon

Renato Sogueco, AAF, PFCI -
Prior to the New Year, the Floriology team reflects upon the past year (even two) within this issue and examines trends impacting florists, sourcing information from Sundale Research’s 2022 Florist Industry Report....
Industry Info

The Show Hits the Road

Jackie Lacey, AAF, AIFD, PFCI -
https://vimeo.com/851761895?share=copy Floriology/BloomNet has been a long-time elite and education partner with AIFD. Add in the fact that I have served as 2019-2021 National President for...
Industry Info

Spring Forward

Renato Sogueco -
This year’s floral event season is beginning to ramp up. There are events in your locality that you can attend by registering to learn...
Industry Info

Can-Do Attitude

Renato Sogueco, AAF, PFCI -
“May you live in interesting times,” is an English translation of a supposed infamous Chinese curse but may truly describe the situation we find...
00:19:30
Industry Info

Where We’ve Been

Renato Sogueco -
Over the past few months, the floriology team has been traveling on the conference circuit, performing educational presentations, and receiving quite a lot of hardware along...
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The combined experience and knowledge of the industry lies in the hands of our floral community. Floriology Magazine is the stage for communication, and strengthens the floral community with ideas on design, operations and marketing.

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