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Industry Info

Industry Info

Spring Forward

Renato Sogueco -
This year’s floral event season is beginning to ramp up. There are events in your locality that you can attend by registering to learn...
Industry Info

Can-Do Attitude

Renato Sogueco, AAF, PFCI -
“May you live in interesting times,” is an English translation of a supposed infamous Chinese curse but may truly describe the situation we find...
00:19:30
Industry Info

Where We’ve Been

Renato Sogueco -
Over the past few months, the floriology team has been traveling on the conference circuit, performing educational presentations, and receiving quite a lot of hardware along...
Industry Info

Personal Investment

Renato Sogueco -
In today's ever-changing market, your success can be tied directly to the business partners you choose to connect with. It is necessary to look...
Industry Info

Supply Woes

Renato Sogueco -
For the past few issues—and the past few months—experts in the industry have weighed in on how to navigate the supply chain issues floral...
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The combined experience and knowledge of the industry lies in the hands of our floral community. Floriology Magazine is the stage for communication, and strengthens the floral community with ideas on design, operations and marketing.

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