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Past Issues

Trendspotting

App Mania

Robin McLaughlin -
Apps are now constantly promoted on social media to make business operations more efficient; after all, what was once done with paper and pen...
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Community

Local Outreach

Renato Sogueco, AAF, PFCI -
Sometimes, social media can be difficult and challenging; everyone has heard the stories of cyberbullying and keyboard warriors that attack those on the internet....
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00:05:43
Digital Marketing

Lights, Camera, Action

Renato Sogueco, AAF, PFCI -
Do you watch YouTube, can’t get enough of IGTV, or constantly scroll through TikToks and Instagram Reels? Most likely, so does your customer. In...
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From the President

Media Frenzy

Dinesh Popat -
Right now, we all find ourselves in a time of transition. As reported by the Centers for Disease Control and Prevention, lower COVID-19 case...
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Trendspotting

Top Choice

Robin McLaughlin -
Customers usually have specific flowers in mind for purchasing holiday arrangements, like roses for Valentine’s Day or poinsettias for Christmas. But for holidays like...
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00:05:49
Digital Marketing

Show and Tell

Renato Sogueco, AAF, PFCI -
Public relations—frequently abbreviated to PR—can be an effective way to build your local, community, and state-wide brand. Unlike paid advertising, earned media spots on...
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00:01:38
Learn

Whimsical Moments

Angelyn Tipton, AIFD, CFD, GMF, PFCI -
The rise in popularity of hanging installations for weddings and events has increased dramatically over the last few years. However, it can be difficult...
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00:01:01
Promote

Mother Nature

Stacey Bal Carlton, EMC -
The tradition of flowers for Mother’s Day continues generation after generation. In addition to the classics, mothers want to be represented and noticed with...
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On the Edge

Flower Friends

Jackie Lacey, AAF, AIFD, PFCI -
As in-person conferences are gearing up around the United States, Jackie Lacey AAF, AIFD, CFD, PFCI had conversations with multiple floral industry experts to...
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00:03:31
Teach

Social Scaries

Donald Yim, AIFD, CFD, PFCI -
Imagine: A floral designer works on a beautiful wedding or stunning event and wants to share their arrangements on social media—but they don’t. Has...
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