HomePast Issues

Past Issues

00:07:19
Digital Marketing

Boosting Flower Sales With Instagram

Alexander Campbell -
If you’re in the floristry business, you already know that certain holidays and events bring in big sales opportunities. But are you making the...
Read more
Trendspotting

Prom Reimagined

Gina Thresher -
The prom landscape is evolving and so must our floral designs. While classic elegance remains, there’s a growing desire for personalized expression and very unique artistry....
Read more
Promote

Plan, Promote, Profit

Michael Gaddie AIFD, CFD, KMF -
As we look ahead to the holidays of 2025, there are countless opportunities to boost sales with strategic promotions. Let’s walk through each holiday...
Read more
Community

Cultivating Community

Robin McLaughlin -
Fresh Forum is more than just an educational event—it’s a gathering place for florists to learn, share, and build lasting connections within the industry....
Read more
Teach

Want to Get More Business? The Secret Is to Get More Social!

Renato Sogueco, AAF, PFCI -
In today’s digital landscape, a strong social media presence is just as crucial as creating stunning floral arrangements. That’s why Floriology is thrilled to...
Read more
Designers' Corner

Mother’s Day Magic

Angelyn Tipton, AIFD, CFD, GMF, PFCI -
As one of the most important floral holidays, getting a handle on your Mother’s Day orders takes strategic planning. To ensure this Mother's Day...
Read more
From the President

Our Resolution to You

Jon Feldman -
As we step into the New Year, I am excited to share a resolution from BloomNet that’s all about you. Our commitment is to...
Read more
00:05:58
Trendspotting

An Earthy Element

Angelyn Tipton, AIFD, CFD, GMF, PFCI -
It’s official—Pantone has crowned Mocha Mousse as the 2025 Color of the Year. This sophisticated shade is a versatile and grounding neutral, effortlessly bridging the gap...
Read more
Learn

Spreading Joy Through Flowers

Christina Ignatius -
As Valentine’s Day approaches and the craziness sets in, it can be anything but peaceful for florists, wholesalers, growers, and even consumers. But aside...
Read more
Promote

Beyond the Bouquet

Robin McLaughlin -
Florists continue to face increasing pressure to differentiate themselves in the competitive retail marketplace. Considering, vetting, and ultimately choosing different business strategies can lead...
Read more
Load more
ADVERTISEMENTspot_img

Most Read

The combined experience and knowledge of the industry lies in the hands of our floral community. Floriology Magazine is the stage for communication, and strengthens the floral community with ideas on design, operations and marketing.

Contact us: info@floriologyinstitute.com

© Copyright - 2025 floriology