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Past Issues

On the Edge

Show Up and Stand Out

Michael Gaddie AIFD, CFD, KMF -
As someone with 35+ years of experience in wedding florals, I can say with confidence that wedding shows are one of the best ways...
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Features

Timeless Elegance

Angelyn Tipton, AIFD, CFD, GMF, PFCI -
Weddings in the Southern United States have always been known for their charm, hospitality, and deep-rooted traditions. But as times change, modern Southern couples...
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Features

Coastal Cool

Gina Thresher -
In an era marked by increasing environmental consciousness, the concept of sustainable weddings has moved from an idea to a must for florists, especially...
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Features

Chic, Clean, and Blooming

Robin McLaughlin -
For weddings across the United States, florals are more than just décor; they’re narrative devices that set the tone and tell the unique love...
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Features

Garden-Inspired Soirees

Colin Tessier -
Wedding season, like the weather, is heating up in the middle of the United States. Every year, couples’ preferences evolve, especially as sustainability increasingly becomes a priority....
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Industry Info

Fresh Forum Atlanta Sparks Ideas and Growth for Florists

Floriology Staff -
On Sunday, March 30, 2025, BloomNet hosted its Fresh Forum in Marietta, Georgia, bringing together florists and industry professionals for an afternoon of education, networking, and...
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From the President

A Growing Opportunity

Jon Feldman -
In the floral industry, professional growth thrives when florists come together to exchange ideas, refine techniques, and share business learnings. Our Fresh Forum events...
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Features

Full Circle

Christina Ignatius -
After joining AIFD 38 years ago, Brent Leech now holds the title of vice president of the organization. As the former senior education coordinator...
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Digital Marketing

Boosting Flower Sales With Instagram

Alexander Campbell -
If you’re in the floristry business, you already know that certain holidays and events bring in big sales opportunities. But are you making the...
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Trendspotting

Prom Reimagined

Gina Thresher -
The prom landscape is evolving and so must our floral designs. While classic elegance remains, there’s a growing desire for personalized expression and very unique artistry....
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The combined experience and knowledge of the industry lies in the hands of our floral community. Floriology Magazine is the stage for communication, and strengthens the floral community with ideas on design, operations and marketing.

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