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Past Issues

Promote

Plan, Promote, Profit

Michael Gaddie AIFD, CFD, KMF -
As we look ahead to the holidays of 2025, there are countless opportunities to boost sales with strategic promotions. Let’s walk through each holiday...
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Community

Cultivating Community

Robin McLaughlin -
Fresh Forum is more than just an educational event—it’s a gathering place for florists to learn, share, and build lasting connections within the industry....
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Teach

Want to Get More Business? The Secret Is to Get More Social!

Renato Sogueco, AAF, PFCI -
In today’s digital landscape, a strong social media presence is just as crucial as creating stunning floral arrangements. That’s why Floriology is thrilled to...
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Designers' Corner

Mother’s Day Magic

Angelyn Tipton, AIFD, CFD, GMF, PFCI -
As one of the most important floral holidays, getting a handle on your Mother’s Day orders takes strategic planning. To ensure this Mother's Day...
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From the President

Our Resolution to You

Jon Feldman -
As we step into the New Year, I am excited to share a resolution from BloomNet that’s all about you. Our commitment is to...
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Trendspotting

An Earthy Element

Angelyn Tipton, AIFD, CFD, GMF, PFCI -
It’s official—Pantone has crowned Mocha Mousse as the 2025 Color of the Year. This sophisticated shade is a versatile and grounding neutral, effortlessly bridging the gap...
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Learn

Spreading Joy Through Flowers

Christina Ignatius -
As Valentine’s Day approaches and the craziness sets in, it can be anything but peaceful for florists, wholesalers, growers, and even consumers. But aside...
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Promote

Beyond the Bouquet

Robin McLaughlin -
Florists continue to face increasing pressure to differentiate themselves in the competitive retail marketplace. Considering, vetting, and ultimately choosing different business strategies can lead...
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Industry Info

Environmental Opportunities

Sloane Lucas -
For the second year in a row, Floriology, powered by BloomNet, launched a survey aimed at discovering insights into the intersection of sustainability and...
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On the Edge

Breaking Language Barriers

Alejandro Figueira Fernandes AIFD, CFD, PFCI -
At the Floriology Institute, floral designers from around the world have found that language is no longer a barrier to their education. With the power of...
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The combined experience and knowledge of the industry lies in the hands of our floral community. Floriology Magazine is the stage for communication, and strengthens the floral community with ideas on design, operations and marketing.

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