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Community Connection

Robin McLaughlin -
For many young people across the United States, floristry isn’t a career option simply because they’re unaware of the opportunity or live in a...
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Trend Watch

Sharon McGukin, AIFD, AAF, PFCI -
Trend-watching flower fashionistas are unleashing their creativity in 2024 by using big flowers, bright blooms, and a flourish of foliage. Bold is beautiful this...
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Teach

Tantalizing Tillandsia

Robin McLaughlin -
Air plants, scientifically known as tillandsia, have become popular with plant enthusiasts for their unique charm and minimal care requirements, making them perfect for...
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Features

Green Wave

Renato Sogueco, AAF, PFCI -
Staying relevant among today’s consumers—ahem, Millennials and younger—means adapting to the ever-changing tastes of these demographics. Among these evolving preferences, one trend stands out:...
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Digital Marketing

Greeting Cards

Renato Sogueco, AAF, PFCI -
Who doesn’t like receiving a greeting card? In this hyper-digital age, it’s quite the irony greeting cards are popular (and continue to grow in...
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Going Green

Sandy Schroeck, AIFD, PFCI -
Plant enthusiasts are keeping the greenery trend alive not only for its aesthetic appeal but also for its associated wellness benefits. From the rise...
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Promote

Planting Possibilities

Angelyn Tipton, AIFD, CFD, GMF, PFCI -
In the ever-evolving world of interior and exterior design, the trends in house plant containers for 2024 are reflecting a growing emphasis on sustainability,...
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From the President

Making Resolutions

Dinesh Popat -
The end of 2023 has officially arrived. Through this reflective time, it’s important to acknowledge the challenges that have marked the year and emphasize...
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Perennial Award

Celebrating Excellence

Robin McLaughlin -
There are luminaries whose contributions have shaped the landscape of the floral industry, but few have laid the bedrock for future advancements. Fueled by an unmatched passion and...
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Holiday Trends

Good Tidings

Renato Sogueco -
As the holiday season unfolds, consumer behavior shapes the way the world celebrates and experiences the time of year. Everyone has a vision of...
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The combined experience and knowledge of the industry lies in the hands of our floral community. Floriology Magazine is the stage for communication, and strengthens the floral community with ideas on design, operations and marketing.

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