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Past Issues

Holiday Trends

Good Tidings

Renato Sogueco -
As the holiday season unfolds, consumer behavior shapes the way the world celebrates and experiences the time of year. Everyone has a vision of...
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Digital Marketing

Choose Wisely

Robin McLaughlin -
Since entering the floral industry, my perspective on marketing has transformed significantly. When I started with floriology two years ago, I was a total...
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Trendspotting

Peach Perfect

Jackie Lacey, AAF, AIFD, PFCI -
Why do we care what the Color of the Year is? And what is Pantone?  Pantone is a company that developed a color-matching organization tool that provides a color...
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Features

Winter Solstice

Stacey Bal Carlton, EMC -
As winter settles in, many parts of the world transform into a serene canvas with the reduction of greens and the rise of cool...
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Learn

Christmastime Is Here

Donald Yim, AIFD, CFD, PFCI -
Christmastime is filled with joy across the world, but the way it's observed varies from country to country. While the United States has its...
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00:05:16
Promote

Bring Them Back

Jackie Lacey, AAF, AIFD, PFCI -
Getting the consumer to visit your retail flower shop has always been a challenge, especially since we’ve made it so easy to make those...
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00:08:04
Features

Balancing Act

Andrew Stinson AIFD, CFD, PFCI -
The holidays are a very busy time for everyone—especially florists! In my career, I have traveled and designed for many different people in a variety of places across the country. Balancing...
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Share

Learning from Others

Sandy Schroeck, AIFD, PFCI -
https://vimeo.com/886909636?share=copy The 2023 Interflora World Cup, held in Manchester, England, offered a captivating insight into international floral techniques. I was delighted to be able to...
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Industry Info

On the Horizon

Renato Sogueco, AAF, PFCI -
Prior to the New Year, the Floriology team reflects upon the past year (even two) within this issue and examines trends impacting florists, sourcing information from Sundale Research’s 2022 Florist Industry Report....
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00:04:55
Teach

Stepping Stones

Angelyn Tipton, AIFD, CFD, GMF, PFCI -
Floral design education is an essential and ongoing journey, regardless of your experience level. Whether you’re just starting out or seeking to infuse creativity...
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The combined experience and knowledge of the industry lies in the hands of our floral community. Floriology Magazine is the stage for communication, and strengthens the floral community with ideas on design, operations and marketing.

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