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On the Edge

Well Attended

Alejandro Figueira Fernandes AIFD, CFD, PFCI -
Ready to up your event design game? The Florida State Florist Association, themed “Reflections,” is scheduled from June 7-9, 2024. This year’s convention will...
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Blossoming Trends

Michael Gaddie AIFD, CFD, KMF -
As we navigate through the ever-changing landscape of wedding planning, the selection of florals emerges as a pivotal element that sets the tone for...
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From Bouquets to Ballrooms

Angelyn Tipton, AIFD, CFD, GMF, PFCI -
In the competitive floral industry, finding new ways to stand out is crucial for success. One lucrative niche is providing flowers for proms and...
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Promising Promotion

Andrew Stinson AIFD, CFD, PFCI -
Promoting floral trends for a retail florist requires a strategic approach that leverages marketing tactics, customer engagement, and industry knowledge to attract clients seeking...
Perennial Award

Celebrating Excellence

Robin McLaughlin -
There are luminaries whose contributions have shaped the landscape of the floral industry, but few have laid the bedrock for future advancements. Fueled by an unmatched passion and...
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The combined experience and knowledge of the industry lies in the hands of our floral community. Floriology Magazine is the stage for communication, and strengthens the floral community with ideas on design, operations and marketing.

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