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World Cup Calling

Sandy Schroeck, AIFD, PFCI -
https://vimeo.com/869269123?share=copy Attending the Interflora World Cup competition in Manchester, United Kingdom, was a once-in-a-lifetime experience. It was surreal to be in the same room as...
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Appreciation in Practice

Stacey Bal Carlton, EMC -
Global influence has gained significant momentum as we become a well-traveled and internet-dependent society. With just a few clicks or a well-crafted voice prompt,...
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Nurturing Your Floral Identity

Donald Yim, AIFD, CFD, PFCI -
https://vimeo.com/869211317?share=copy The floral industry is a tapestry woven with creative designers who bring beauty and joy to life through their work. However, for many florists,...
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Par for the Course

Robin McLaughlin -
Before we know it, the new year will arrive, and floral designers will once again be inundated with trends expected to shine from January...
Features

Increase Curb Appeal

Andrew Stinson AIFD, CFD, PFCI -
This issue’s Student Spotlight was submitted by Andrew Stinson AIFD, CFD, member of the NAPCO design team. https://vimeo.com/869194312?share=copy I’ve had the joy and pleasure of being...
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The combined experience and knowledge of the industry lies in the hands of our floral community. Floriology Magazine is the stage for communication, and strengthens the floral community with ideas on design, operations and marketing.

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