HomeTransfer

Transfer

Owner's Perspective

Mastering the Holiday Rush

Colin Tessier -
As the holiday season unfolds, the floral industry blooms with activity, with flowers in demand for both gifting and seasonal décor. SmartAsset reported that Christmas and Hanukkah had collectively the largest percentage of holiday flower sales in 2023, with U.S....
Designers' Corner

Eco-Friendly Emphasis

Colin Tessier -
The push to incorporate sustainable, eco-friendly practices is increasingly prominent for all businesses, and the floral industry is no exception. Customers want to help...
Industry Info

Growth, Creativity, and Sustainability

Angelyn Tipton, AIFD, CFD, GMF, PFCI -
The 2025 AIFD National Symposium, themed “Reflection,” invited attendees to look inward by honoring their personal creative journeys while celebrating the shared evolution of...
Learn

Petal to Planet

Alexander Campbell -
https://vimeo.com/1113658916?share=copy Florists work with some of the earth’s most precious and beautiful materials: flowers, branches, foliage, and fruit. But in an industry so closely tied...
Digital Marketing

All About Transparency

Robin McLaughlin -
As consumer expectations around speed, transparency, and convenience continue to rise, florists are rethinking one of their most essential operations: delivery. Today’s customers want...
Load more
ADVERTISEMENTspot_img

Most Read

The combined experience and knowledge of the industry lies in the hands of our floral community. Floriology Magazine is the stage for communication, and strengthens the floral community with ideas on design, operations and marketing.

Contact us: info@floriologyinstitute.com

© Copyright - 2025 floriology