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Full Circle

Christina Ignatius -
After joining AIFD 38 years ago, Brent Leech now holds the title of vice president of the organization. As the former senior education coordinator...
00:07:19
Digital Marketing

Boosting Flower Sales With Instagram

Alexander Campbell -
If you’re in the floristry business, you already know that certain holidays and events bring in big sales opportunities. But are you making the...
Trendspotting

Prom Reimagined

Gina Thresher -
The prom landscape is evolving and so must our floral designs. While classic elegance remains, there’s a growing desire for personalized expression and very unique artistry....
Promote

Plan, Promote, Profit

Michael Gaddie AIFD, CFD, KMF -
As we look ahead to the holidays of 2025, there are countless opportunities to boost sales with strategic promotions. Let’s walk through each holiday...
Teach

Want to Get More Business? The Secret Is to Get More Social!

Renato Sogueco, AAF, PFCI -
In today’s digital landscape, a strong social media presence is just as crucial as creating stunning floral arrangements. That’s why Floriology is thrilled to...
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The combined experience and knowledge of the industry lies in the hands of our floral community. Floriology Magazine is the stage for communication, and strengthens the floral community with ideas on design, operations and marketing.

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