Each year, two of the biggest holidays for the floral industry—Valentine’s Day and Mother’s Day—bring both opportunity and a familiar challenge: last-minute shopping. While these holidays reliably boost sales and help introduce floral gifting to new customers, we continue to see a rising trend of frantic, down-to-the-wire purchases.
According to 2025 Google Trends data, millions of consumers waited until the very last day to search for gifts, especially flowers. Just check out the sharp spikes in our quick snapshots from Google. It’s not a . . .
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