Fresh Forum Chicago

EDUCATION

Dates: October 16, 2025 | 6 – 9 PM

Location: Double Tree by Hilton 1909 Spring Road, Oak Brook, IL 60523

Instructors: Brent Leech, AIFD


Petal to Profit – Part I

Boost Profitability Through Creativity and Strategy
Discover how to turn everyday floral designs into profit-driving, customer-winning masterpieces. In Part I, you’ll learn how to:

  • Elevate your business through standout customer service
  • Leverage ongoing floral education and boost team productivity
  • Create designs that differentiate your shop from competitors
  • Increase profitability through cost-conscious designclient relationship building, and the addition of specialty services

Petal to Profit – Part II

Seasonal & Trans seasonal Trends That Sell
Take your design strategy to the next level with a deep dive into seasonal and trans seasonal floral trends. In Part II, we’ll explore:

  • Fall and Holiday design inspirations that attract and retain customers
  • How to shop smarter and make the most of your design budget
  • Creative ways to elevate everyday designs so they stand out all season long

Together, these sessions will help you position your shop for success—every day, every season.

Questions or to Reserve Your Spot Contact: sales@bloomnet.net

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Designers' Corner