Summer might not be the busiest season for retail florists, but that’s exactly why it’s the best time to explore new tools and strategies. With fewer daily orders and a little more breathing room between major events, florists have the chance to experiment with new technology before peak seasons return. One area with major potential is flower delivery.
Customer expectations around delivery have changed dramatically in recent years. Speed, visibility, and convenience are non-negotiables, and traditional in-house delivery operations don’t always keep up. Fortunately, services like Uber, Walmart Go . . .
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