Seasonal Success for Florists

Trending Blooms and Smart Social Media Moves

https://vimeo.com/1130347085?share=copy&fl=sv&fe=ci

Every holiday brings its own color palette, textures, and must-have flowers. But how do we as florists keep up with the trends and make sure customers are paying attention? I caught up with Ryan Black, the marketing and media director at Jet Fresh Flowers, a floral wholesaler in Miami, Florida, to hear what’s popular this year and find out how he markets seasonal flowers on social media.

When asked what flower varieties were expected to be popular this holiday season and if they . . .

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