INDUSTRY EVENT
The ASFA Annual Convention is Arizona’s go-to event for floral professionals, bringing together florists, designers, and industry experts for a weekend of learning and connection. Highlights include floral design demos, hands-on workshops, and design competitions, plus a trade show featuring top suppliers and new products. It’s the perfect chance to explore trends, sharpen your skills, and grow your business in a creative, collaborative setting.
Dates: July 26-27, 2025
Location: Desert Willow Conference Center
4340 E Cotton Center Blvd, Phoenix, AZ 85040
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