The holiday countdown has officially begun. Floral designers know that timing is everything and planning is key to a successful year-end.
In recent years, we’ve seen traditional floral holidays like Thanksgiving and Christmas become more competitive, with other gift categories—traditional flower holidays now compete with an entire gifting ecosystem, including artisanal candles, premium chocolates, luxury ornaments, and personalized cards all vying for your customers’ attention. But here’s the opportunity: don’t fight it, embrace it. Diversifying your product mix can boost your sales. Transform your shop into a curated holiday destination where customers can complete their entire gift list last minute in one stop.
Today’s customers prioritize convenience above everything else, especially during the holidays. Position your business as the effortless solution for thoughtful gifting, both in-store and online.
Use AI tools like ChatGPT or Jasper to create compelling social media content that resonates with your local community. Utilize AI email tools like Mailchimp’s Smart Recommendations to automatically segment customers and send personalized holiday promotions.
Operational agility is everything. Services like our BloomNet Delivery and our partnerships with Uber and DoorDash let you extend delivery windows beyond traditional hours, cover weekends, and meet the demand for same-day flexibility—all without overwhelming your core team.
And don’t forget: your website is your virtual storefront—it’s your most powerful sales tool. Refresh it now to make sure you’re visible and relevant before shoppers start searching for holiday solutions. The earlier you prepare, the better positioned you’ll be to capture that critical holiday traffic.
The holiday season waits for no one! Start implementing these strategies now, and you’ll capture not just this year’s holiday traffic, but build a foundation for year-round growth. Work smarter, stay agile, let technology amplify your creativity, and use every tool at our disposal for the most successful season yet.
