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All-Around Winners

Floriology - May 5, 2023

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The Power of Creativity

Robin McLaughlin - March 14, 2023

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The Glue That Binds

Christine Killion - January 12, 2023

For its perennial award, floriology identifies icons whose contributions have inspired others and left an enduring impression on the floral industry. The recipient of...

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Reconnecting With Our Roots

Floriology - November 30, 2022

The American Institute of Floral Designers (AIFD) held its National Symposium from July 4-9, 2022, in Las Vegas, Nevada. Themed “Roots,” the event had...

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Local Outreach

Donna Adinolfe - June 15, 2022

Sometimes, social media can be difficult and challenging; everyone has heard the stories of cyberbullying and keyboard warriors that attack those on the internet....

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Plant Habit

Robin McLaughlin - January 9, 2022

Since before the COVID-19 pandemic, floral designers have seen customers shift toward purchasing houseplants. According to recent findings from the “Consumer Houseplant Purchasing Report...