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00:05:16
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Bring Them Back

Jackie Lacey, AAF, AIFD, PFCI -
Getting the consumer to visit your retail flower shop has always been a challenge, especially since we’ve made it so easy to make those...
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Nurturing Your Floral Identity

Donald Yim, AIFD, CFD, PFCI -
https://vimeo.com/869211317?share=copy The floral industry is a tapestry woven with creative designers who bring beauty and joy to life through their work. However, for many florists,...
00:08:32
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Forever Learning

Angelyn Tipton, AIFD, CFD, GMF, PFCI -
As with anything in life, desiring to accomplish something is the first step. Floral design is no different. Perhaps you have always loved flowers,...
00:16:18
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Scouring the Internet

Renato Sogueco, AAF, PFCI -
What inspires us as floral artists? Where do we look for new ideas? Do you see a tree, a limb, or an image of...
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Fitting the Bill

Robin McLaughlin -
Fluid Truck has been around the block—literally. The company—which started operations in 2016 and revamped its focus to a truck-share-only platform in 2018—was available...
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The combined experience and knowledge of the industry lies in the hands of our floral community. Floriology Magazine is the stage for communication, and strengthens the floral community with ideas on design, operations and marketing.

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