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On the Edge

On the Edge

Competitive Spirit

Robin McLaughlin -
After years of hard work and dedication to an industry, who wouldn’t love the opportunity to showcase their skills? Floral competitions provide platforms for...
On the Edge

Quality Videography

Renato Sogueco, AAF, PFCI -
Traditional marketing practices—you may agree—require crafting well-thought-out messaging and applying strict attention to detail to ensure these messages are delivered to your target audiences...
On the Edge

Our Ukrainian Floral Family

Renato Sogueco -
The floral community is well-known for coming together to assist each other and doing what they can to help those in need. When Russia...
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On the Edge

Visualizing Success

Jackie Lacey, AAF, AIFD, PFCI -
Floriology NOW and BloomyPro have teamed up to bring one of the most advanced educational communities, 3-D technology, and virtual design capabilities to flower shops....
On the Edge

Flower Friends

Jackie Lacey, AAF, AIFD, PFCI -
As in-person conferences are gearing up around the United States, Jackie Lacey AAF, AIFD, CFD, PFCI had conversations with multiple floral industry experts to...
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The combined experience and knowledge of the industry lies in the hands of our floral community. Floriology Magazine is the stage for communication, and strengthens the floral community with ideas on design, operations and marketing.

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