Traditional marketing practices—you may agree—require crafting well-thought-out messaging and applying strict attention to detail to ensure these messages are delivered to your target audiences in polished, error-free communications. Arguably, it's a proven strategy that carefully promotes the company in the best possible light.
Then again, there is marketing as envisioned and well-executed by Jet Fresh Flowers of Miami. This family-owned grower, importer, and distributor recently became the Society of American Florists’ (SAF) 28th Marketer . . .
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