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Consumer Gift Trends for Valentine’s Day Sales

Renato Sogueco, AAF, PFCI -
Valentine’s Day 2025 is on the horizon! Although flowers still possess a commanding presence as a preferred gift, other categories continue to gain in gifting market share. In this issue, we offer insights into...
Features

Unwrapping Success

Christina Ignatius -
I recently spent some time with Derek Woodruff AAF, AIFD, CFD, CF, PFCI and we chatted about holiday trends for 2024 and 2025. Derek...
Features

What Customers Want

Robin McLaughlin -
Sustainability is no longer just a buzzword; it has evolved into a lifestyle that shapes consumer behavior. With growing awareness about environmental issues, consumers...
Community

Blooming Trends

Alejandro Figueira Fernandes AIFD, CFD, PFCI -
In recent years, the floral industry has seen a significant shift toward sustainability and personalized choices when it comes to wedding flower arrangements. As...
Trendspotting

Maximalism

Sharon McGukin, AIFD, AAF, PFCI -
In a global economy driven by mass consumption, it’s no surprise that trend-savvy consumers are abandoning minimalism to embrace maximalism. Trend-seeking consumers love change. They...
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