HomeFeatures

Features

Features

Garden-Inspired Soirees

Colin Tessier -
Wedding season, like the weather, is heating up in the middle of the United States. Every year, couples’ preferences evolve, especially as sustainability increasingly becomes a priority....
Features

Full Circle

Christina Ignatius -
After joining AIFD 38 years ago, Brent Leech now holds the title of vice president of the organization. As the former senior education coordinator...
Features

Consumer Gift Trends for Valentine’s Day Sales

Renato Sogueco, AAF, PFCI -
Valentine’s Day 2025 is on the horizon! Although flowers still possess a commanding presence as a preferred gift, other categories continue to gain in gifting market share. In this issue, we offer insights into...
Features

Unwrapping Success

Christina Ignatius -
I recently spent some time with Derek Woodruff AAF, AIFD, CFD, CF, PFCI and we chatted about holiday trends for 2024 and 2025. Derek...
Features

What Customers Want

Robin McLaughlin -
Sustainability is no longer just a buzzword; it has evolved into a lifestyle that shapes consumer behavior. With growing awareness about environmental issues, consumers...
Load more
ADVERTISEMENTspot_img

Most Read

The combined experience and knowledge of the industry lies in the hands of our floral community. Floriology Magazine is the stage for communication, and strengthens the floral community with ideas on design, operations and marketing.

Contact us: info@floriologyinstitute.com

© Copyright - 2025 floriology