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Flames to Flowers

Jolene Powell CFD, FSMA -
In this series, Floriology Institute students discuss their journeys to becoming floral designers. Jolene Powell CFD, FSMD shares her story below. “The journey of a...
Holiday Trends

Winter Wonderland

Jackie Lacey, AAF, AIFD, PFCI -
As the holiday season returns once more, celebrating good tidings with friends, family, and loved ones is more important now than ever before. This...
Trendspotting

Magenta Madness

Robin McLaughlin -
Color of the year announcements have a long-standing tradition of playing a role within retail industries across the country. In 2022, most major paint...
Community

The Glue That Binds

Christine Killion -
For its perennial award, floriology identifies icons whose contributions have inspired others and left an enduring impression on the floral industry. The recipient of...
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Modernized Traditions

Stacey Bal Carlton, EMC -
The winter season is a very special time of year. There are countless winter celebrations that span the globe, and although they vary in name,...
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The combined experience and knowledge of the industry lies in the hands of our floral community. Floriology Magazine is the stage for communication, and strengthens the floral community with ideas on design, operations and marketing.

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