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Industry Info

Petals and Progress

The American Institute of Floral Designers (AIFD) held its annual Symposium in Orlando, Florida, during the July 4th holiday week. Themed “Emerge,” it was a...

Eco-Chic Research

A fascinating new study dives into the perceptions and practices surrounding environmental sustainability within the floral industry. This research, generously facilitated and funded by...

Going for Gold

It was a busy week at the Florida State Florists’ Association (FSFA) International’s Convention 2024 in Tampa, Florida. Our Floriology students, both past and...

Updating Your Repertoire

Florists looking to craft Instagram-worthy designs, prepare for an expected downturn in the economy, and/or increase the search ranking of their website got all...

Community Connection

For many young people across the United States, floristry isn’t a career option simply because they’re unaware of the opportunity or live in a...
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