The American Institute of Floral Designers (AIFD) held its annual Symposium in Orlando, Florida, during the July 4th holiday week. Themed “Emerge,” it was a...
A fascinating new study dives into the perceptions and practices surrounding environmental sustainability within the floral industry. This research, generously facilitated and funded by...
It was a busy week at the Florida State Florists’ Association (FSFA) International’s Convention 2024 in Tampa, Florida. Our Floriology students, both past and...
Florists looking to craft Instagram-worthy designs, prepare for an expected downturn in the economy, and/or increase the search ranking of their website got all...