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Industry Info

Industry Info

Eco-Chic Research

Renato Sogueco, AAF, PFCI -
A fascinating new study dives into the perceptions and practices surrounding environmental sustainability within the floral industry. This research, generously facilitated and funded by...
Industry Info

Going for Gold

Angelyn Tipton, AIFD, CFD, GMF, PFCI -
It was a busy week at the Florida State Florists’ Association (FSFA) International’s Convention 2024 in Tampa, Florida. Our Floriology students, both past and...
Industry Info

Updating Your Repertoire

Renato Sogueco, AAF, PFCI -
Florists looking to craft Instagram-worthy designs, prepare for an expected downturn in the economy, and/or increase the search ranking of their website got all...
Industry Info

Community Connection

Robin McLaughlin -
For many young people across the United States, floristry isn’t a career option simply because they’re unaware of the opportunity or live in a...
Industry Info

On the Horizon

Renato Sogueco, AAF, PFCI -
Prior to the New Year, the Floriology team reflects upon the past year (even two) within this issue and examines trends impacting florists, sourcing information from Sundale Research’s 2022 Florist Industry Report....
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The combined experience and knowledge of the industry lies in the hands of our floral community. Floriology Magazine is the stage for communication, and strengthens the floral community with ideas on design, operations and marketing.

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