HomePast IssuesJuly-August 2025

July-August 2025

From the President

Delivery on Your Terms

Jon Feldman -
While the summer season can be slower for florists, there are still waves of celebrations to keep you busy. And during these special moments,...
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Industry Info

Creativity, Connection, and Community

Floriology Staff -
BloomNet's Fresh Forum events recently made stops in Las Vegas, Nevada, and Columbus,Ohio, bringing floral professionals together for evenings full of inspiration, shared ideas,...
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Share

AI-Powered Assistance

Renato Sogueco, AAF, PFCI -
The retail flower industry, built on tradition and craftsmanship, is on the cusp of a technological revolution thanks to artificial intelligence (AI). Far from being a futuristic concept,...
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Learn

Digital Tools, Real Results

Gina Thresher -
While deeply rooted in artistry and tradition, the floral industry is rapidly embracing technology to enhance efficiency, streamline processes, and elevate the customer experience....
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Owner's Perspective

On-Demand Delivery

Colin Tessier -
As a family-owned and operated business for nearly 40 years, Charlotte's Fiesta Flowers has built a strong reputation for delivering superb customer service and...
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On the Edge

Late Bloomers

Renato Sogueco, AAF, PFCI -
Each year, two of the biggest holidays for the floral industry—Valentine’s Day and Mother’s Day—bring both opportunity and a familiar challenge: last-minute shopping. While...
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Promote

Spice Up Your Instagram

Alexander Campbell -
If you want your Instagram to stop the scroll, look polished, and feel like you, then learning how to use CapCut is your new superpower....
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Teach

Presentation With Purpose

Angelyn Tipton, AIFD, CFD, GMF, PFCI -
Creating a high-quality stock photo collection of your floral designs isn’t just for professional photographers—it’s an essential step for any florist or designer looking...
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The combined experience and knowledge of the industry lies in the hands of our floral community. Floriology Magazine is the stage for communication, and strengthens the floral community with ideas on design, operations and marketing.

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